The Coaching Team & partners

Lawrence Williamson - Head Coach

Triathlon was an accidental discovery for me but, since my first race in 2009 I have been continually striving for the perfect performance! As a coach and athlete this is something I have discovered is unique to each individual and the journey towards it is ever evolving.

We all have our own targets whether that's qualifying for Kona or other age group European or World Championships, or completing your first Sprint or Ironman, or just making improvements from your current level.

I have experienced being a novice to placing top 10(AG) in the British Middle distance Championships, completing numerous 70.3 and Ironman races and each time knowing there is room to improve! 

It is my competitive nature to continually improve and be the best athlete I can, this attitude is what I develop and nurture in the athletes I work with to ensure they reach their full potential.


Eliot Ward- Lead Cycling Coach.


My name is Eliot Ward, I am a full time road racing cyclist and coach based in Birmingham, UK. 

I race, train and coach throughout the UK & Europe. 

Year upon year my momentum within cycling has produced greater successes at both regional and national level across Great Britain. 

I have produced numerous race wins, podiums and notably strong results throughout my years competing. 

I race predominantly in elite nationwide racing such as, ITV4 televised circuit racing; The Tour Series and also Premier Calendar events which are the pinnacle of UK road racing. 

I am very passionate about helping others to develop, build and achieve the goals they desire through my vast yet growing training and racing experience. 

I want be alongside you through every step on your journey to achieve the success you deserve. 

Sam Coxon - Triathlon Coach.


Hi, my name is Sam and I am Level 3 Personal Trainer , Level 1 British Triathlon coach and corrective exercise and mobility coach.


With multiple Marathon, 70.3 Ironman, 140.6 Ironman finishers medals I know what it takes to get to the start line in the best possible condition.

I have raced all over the world and also been lucky enough to represent Team GB in the 70.3 Ironman World Championships and will also be competing at the worlds in 2019.

I understand the often testing locistics of training for triathlon, time money, family etc. As well as  guiding & supporting my athletes, working as a PT and training 15-20hours aweek; I have also joined a team to takle a trans atlantic rowing challenge. So if you are struggling to fit in as much training as you want to, let me find the solution for you 

I enjoy helping people succeed feel great satisfaction when they reach their full potential. You are much stronger than you think.

Are you a - Triathlon Coach


Join our expanding team of coaches.

Are you passionate about Tri-Sports or specialise in Cycle/Swim or Run coaching and helping others to achieve their potential is something that drives you to expand your knowledge of performance based coaching to derive strategies that reward your clients with the best results?

If you want to join a team of like-minded people, who love competing on a personal level as well as guiding others to achieve their goals we want to hear from you.

Contact Head Coach Lawrence for more details & let your passion be your job!!

Contact Us.

April Haithwaite - Nutrition Specialist


BSc hons in Nutrition and Dietetics

I have undertaken additional CPD training in the form of the British Dietetic Association accredited “E-Learning Sports and Nutrition” by Friesland Campina Institute.

As a marathon runner I have experience with training for endurance. I have felt the effects of poor nutrition after long hours of training, but also the feeling of the strength and fluidity of movement when the nutrition was done right. My own experience of endurance  training as well as some experience working with marathon runners in nutrition groups, means I can offer greater insight into how good nutrition can benefit your training.

Find out more

2 Wheels Only -Bike-Fit Partner


When you think of a great bike shop this one ticks all the boxes, hence why they won the prestigious 'Best Bike Shop' award (Cycling Weekly) for the Midlands Area. Voted for by the thousands of customers who have received their 5 star service. 

Using the latest technology from Giant they will professionally fit you to get the best comfort/power and aerodynamic position, this will improve both your efficiency and performance. 

For more info watch the video below. 

Giant Powerfit

Sports Nutrition Products


Body Performance Method know that in order to support your training whilst you push your body beyond its current capacity you MUST fuel efficiently. 

Our Performance Nutritionist will provide you with both the necessary information as well as a 'How To' guide to create simple and effective solutions to get the vital nutrients required to help you achieve your performance goals.

Zija provide a number of sports nutrition supplements than have be meticulously tested and proven to positively support athletes pushing their bodies to the next level 

Website link below.

Find out more